As mobile-friendly sites rise to the top of the SERPs, marketers are demanding more and better mobile and local data and analytics to help them optimize their sites for mobile users and improve search engine rankings.
Many vendors offer features such as mobile audits, rankings, and metrics by device i. The increasing importance of mobile traffic is also driving the development of tools to identify problems that may be slowing page load or affecting mobile-friendliness. Additionally, technical implementation of schema markup is necessary if a page is to be used in one of the featured snippets or other advanced displays.
This is becoming increasingly difficult, however, as third-party cookies are no longer being supported by many companies. With hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images, and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming.
Using an SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. More specifically, managing SEO through an enterprise toolset can provide the following benefits:. Pamela Parker on January 10, at am. New on Search Engine Land How to build a long-term, search-first marketing strategy. DuckDuckGo passes billion searches. How to earn customer trust with inclusive marketing.
About The Author. Pamela Parker. And use subheadings and large fonts to make your content easier to read and skim. Specifically, you want to add internal links on authority pages on your site.
And have those links point to pages that need a rankings bump. The only other thing to keep in mind here is that you want to use keyword-rich anchor text in your internal links. Which is my target keyword for that page. Google uses organic click through rate CTR to figure out which results are super relevant. I should point out that not every SEO expert agrees with this idea. According to the Google Search Console, this page on my site ranks 8 in Google.
This video will walk you through some of the things that you can do to get a higher CTR in Google. In other words: Google uses Chrome data to see how people interact with your site. And they share that data with you. Well, what are Google users going to do when they land on your page? Which is going to dramatically increase your bounce rate. A bad user experience can indirectly hurt your SEO too. When you ask a question in your content, and then answer it, that primes the algorithm to create an Answer Box.
So this is another way of increasing the chances of your content ending up in an Answer Box. These are often in the form of questions that searchers frequently ask:. My strategy is to go through a piece of content I want to rank as if I was a random site visitor. I determine which keyword they've hopefully used to navigate to my page, and then make sure that my page actually fulfills that search.
It involves high-level thinking. A page that discusses "how often should I change smoke detector batteries" shouldn't just tell the reader how frequently they should change their batteries, but should also mention what kind of batteries are best to replace them with lithium vs alkaline , how to replace the batteries, where to throw the old batteries away, etc.
Content that is well written and comprehensively fulfills searcher intent gives you a significant leg up over the competition. By doing this you are informing yourself about the benchmark for the type of content you need to produce in order to rank for the target keyword.
Then you can start to be creative and add new things you think will be valuable to the reader. I discover these using a keyword research tool. You can use any tool for this, but I recommend Ahrefs. When you do keyword research, click on the Question tab to discover questions about the topic.
If you want to rank on Google, using Google makes sense. Type in your keyword and find the People Also Ask section. Answer these in your post and in an FAQ section at the bottom of your article.
Publish longer-form content that gives users the answers to their queries. Shoot for words or more of in-depth content. After publication, update your post with fresh content.
Keep updating periodically until your posts rise to Page 1 in the rankings in the Top 3 spots. End your post with a bio that shows your readers and Google that you are an expert on the topic in accordance with Google's E-A-T criteria.
These strategies boost your standings in the SERPs. There are a lot of strategies to dominate on SERPs as Google is evolving day by day and working on the quality. The most important strategy is to check at least the top 10 SERPs and analyze why they are ranking at the top. Check their internal links, outbound links, and most importantly the user intent.
Is your page is serving the user intent properly? While writing any blog you need to focus on the above-mentioned things. This all comes down to choosing the right keywords to focus on, based on what searchers intend to find with their query. You can easily check this by googling your keyword and seeing whether product pages, informational pages, or comparison pages are the top results.
Doing this sends clear a clear message to google about your page, helping it to rank better. The average length of pages ranking in positions 1 to 3 in Google is to words. One of the reasons long form content ranks higher is simply that it takes longer to read. More time on page translates into higher rankings.
If you only implement one search engine positioning strategy from this article, make it this one! As search engine algorithms get smarter, they're able to measure how well a piece of content covers a particular topic. And that allows search engines to rank web pages on the basis of topical authority.
One optimizing tactic that has proven to be successful is writing a post based on the topic alone, without targeting a keyword. Then after a few months, look at your rankings and see for what terms the post ranks. If the term or collection of similar terms has high relevance to the article, you can then go in and optimize the article for them. This means updating the title tag and meta tag, but especially optimizing the on-page copy.
Aim to add the new target term times. The best way to address these issues is to 1 use a speed optimization plugin such as WP Rocket , 2 use a content delivery network such as StackPath , and 3 use an image optimization plugin such as Short Pixel or Imagify.
Since Google is in the business of matching search queries to search results, a high bounce rate sends a bad signal to Google. The algorithm will start moving you down the search results. Google watches this metric closely and it directly affects your ranking in the search results!
The wording of your SEO title or title tag plays a key role in whether or not people click on your web page. To get more clicks on your web page use this tried and tested formula for your meta title:. Use your keywords in the meta title and the meta description - Google will put them in bold:. If the landing page has two main keywords rare but sometimes happens I would eschew this tactic in favor of having the two keywords in there.
Otherwise, if I can get more clicks that's more traffic, more sales, and a bigger win for SEO. An ancillary benefit would be the more people that click, the more people visit and stick which also influences rankings. The reason dwell time is important for search engines is that the more time a person spends on your page the more likely it is that your content answered their search query.
So the more time people spend on your page, the higher your page will rank in the search results. Make your page easy to scan by breaking up walls of text using short paragraphs, headings and sub-headings, images, and large font size 16 px and over. Going after featured snippets is another powerful search engine positioning strategy.
Prime your content with snippets of text that lend themselves to being used in a featured snippet:. Content writers and marketers should place more focus on landing content in the featured snippet position 0. Especially when competition for a keyword is high, constructing feature-able snippets within the body of an article can help push your material to the top even if you don't have the backlinks to generally compete.
As an example, in the work I do for an investment bank, we were able to get a featured snippet in position 0 for the keyword "saas retention rate benchmark" because a snippet of our content offered exactly that. Linking internally between different pages that share the same topic is another strategy that will help push your pages higher in the search results:.
Content mapping and proper interlinking have proven successful in helping us rank our content higher. Publishing SEO-optimized content is one thing, but regularly auditing, updating it, and keeping an eye on the interlinking is yet another. Every time you publish a new piece, it's imperative that you update your existing, old content by linking out to your fresh blog post if relevant.
A lot of content marketers tend to "publish and forget" or focus solely on off-site SEO backlinks when trying to get their new piece to rank higher in SERP. Backlinks matter, but keeping your internal content structure well-maintained and properly interlinked is what can make a difference if you are competing for highly popular queries. You can use tools like Surfer SEO or Screaming Frog to run internal audits and optimize your content and interlinking for better results.
If I have an article at the bottom of page 1, one of the strategies that I use is internal linking. I'll add the link to the article in some additional blog posts as "related" or I'll add it to the sidebar of my blogs as a "favorite article" so it gets some more juice. This strategy helps boost it up on the SERPs page. For on-page, we use the internal linking strategy to link our high authority pages to our low authority pages to give them an SEO boost.
We just make sure that the links have keyword-rich anchor text. A huge percentage of online content hasn't been updated for five years or more. So of if you regularly update your old blog posts with new info, new images, new headings etc , you'll be ahead of the pack:. To rank higher on search engines, you need to optimize the web page for specific keywords. To create content that Google wants to rank, be sure to write clear, valuable, unique, and relevant content.
Remember keyword placement, which is called "technical optimization". This way, you will let users and search engines know what your page is about. Try to be as brief and meaningful as possible. Avoid keyword stuffing by inserting the keyword several times in the title of your page. Try to create a short and descriptive URL for your content. Include your keyword and be concise.
The title of your page should look natural and bring value to your users. Give each page of your website a unique title. Include your keyword in it, possibly at the beginning. It may seem like an old technique, but it still works. Simply use your main keyword once in the first words of your article.
Use it to amplify the meaning of the title tag and search intent. Use an active voice, be brief and clear. Add your keyword in it without repeating it many times. Thanks to this practice, you can help readers identify the content you care about the most.
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