DART used Microsoft Defender for Endpoint to track the attacker through the environment, create a story depicting the incident, and then eradicate the threat and remediate. Once deployed, Defender for Endpoint began detecting successful logons from a brute force attack. After initial access was gained, the threat actor used the Mimikatz credential harvesting tool to dump password hashes, scanned for credentials stored in plaintext, created backdoors with Sticky Key manipulation, and moved laterally throughout the network using remote desktop sessions.
Ransomware campaigns use well-known vulnerabilities for their initial entry, typically using phishing emails or weaknesses in perimeter defense such as devices with the enabled Remote Desktop service exposed on the Internet. This allowed threat actors to perform a brute-force authentication attack and gain the initial foothold. Defender for Endpoint used threat intelligence to determine that there were numerous sign-ins from known brute-force sources and displayed them in the Microsoft Defender portal.
Here is an example. Once the initial access was successful, environment enumeration and device discovery began. After the enumeration and device discovery, the threat actors performed similar activities to identify vulnerable user accounts, groups, permissions, and software. The threat actor leveraged Advanced IP Scanner, an IP address scanning tool, to enumerate the IP addresses used in the environment and perform subsequent port scanning.
By scanning for open ports, the threat actor discovered devices that were accessible from the initially compromised device. This activity was detected in Defender for Endpoint and used as an indicator of compromise IoC for further investigation. These actions enabled the threat actors to access additional systems with legitimate credentials.
In many situations, threat actors use these accounts to create additional accounts to maintain persistence after the initial compromised accounts are identified and remediated.
Today Windows 10 is active on more than million devices around the world. More than million people are using Office commercial. Apart from that it makes and sells devices, including PCs, tablets, gaming and entertainment consoles, other intelligent devices, and related accessories, that integrate with our cloud-based offerings.
It offers a large array of services including cloud-based solutions that provide customers with software, services, platforms, and content. Microsoft also offers online advertising services. The growth of cloud industry has proved good for Microsoft brand.
Increased demand for cloud based services has proved good for the cloud players. Microsoft is also enjoying growth in revenue and is growing its range of cloud based services.
It is mainly comprised of :. In , its revenue from intelligent cloud businesses rose to Focus on innovation:.
Microsoft has maintained heavy focus on innovation. It is essential for the growth of a technology business. Most of these large technology brands invest very large sums in research and redevelopment every year.
Since technological growth is happening at a very fast pace, it is essential that you stay focused on innovation to not lose your competitive edge. Apart from AI another area where Microsoft has focused on innovation is mixed reality. Mixed reality has the potential to radically alter gaming, firstline and knowledge work through immersive experiences. In its cloud business too the brand is focusing heavily in innovation in a wide range of services.
Brand image ad equity are very important strengths for any brand that are directly related to its market position as well as the level of sales it can achieve. Microsoft is a market leading brand in the technology industry that has managed to create a very high level of trust.
It a brought large range of innovative products to the market that add efficiency and increase productivity of the users. Over these years, it has been a major name in the world of computing. Apart from widespread use, it has helped them derate very high level of trust among its users. Worldwide major PC brands have seen their market shrinking and Microsoft being a major provider of software and devices has also seen its business being affected because its business depends on the sales of PCs worldwide.
This is going to hurt sales. Its Bing search engine and Internet explorer browser are a lot behind the ones released by Google. It is why it has a much smaller market share in the search engine industry.
However, its acquisition of Linked In has proved good for the brand in several ways. Moreover, these acquisitions and new partnerships can be a great way of market expansion and growth for the brand.
It should do that selectively and carefully but acquiring the right businesses can help it grow faster in a fast changing business environment. Several of its products may yet be quite costly for a large audience around the globe. This is especially true about the larger software packages and these products can be made more affordable to reach a larger audience. Apart from making its products widely accessible, this will help at growing the brand and its market faster.
Legal issues have continued to trouble the technology brands as the number of laws related to user safety and privacy have continued to grow. In the past Microsoft was fined severely by the EU. Apart from the it has also continued to see heavier pressure due to growing data related regulations in the recent period. In US too businesses have kept complaining regarding the outdated regulatory structure.
Apart from Apple and Google, there are several cloud players too including Amazon that are competing with Microsoft across large range of products and services. The technology industry is undergoing a paradigm shift and changes are happening at a much faster rate than ever before. With technology changes happening fast and consumer preferences changing faster, the brand requires to retain its heavy focus on technological innovation and marketing.
On one side it adds to the operational costs of a brand and on the other it may sometimes create extra heavy pressure with regards to product innovation.
What had seemed to be a promising venture had feebly wilted. These insights point us to things to consider when preparing for cross-border deals between American and Finnish companies.
Differences in national culture can lead to increased creativity within companies; however, they can also incite bitter conflict. The framework directs dealmakers to better understand how culture can affect their ability to realize synergies, which are the primary rationale for deal making.
The framework elaborates on the following cultural elements: communication, behavior, management, environment, and accounting and finance. To work upon those strategies. HOME Microsoft case studies on strategic management process. Page 1 of 50 - About Essays. By using a qualitative research we do not engage in a Premium Strategic management , Strategic planning , Management Words 22 Pages Open Document.
The requirement to know principal drivers in specific marketplaces to develop and position products and services to remain a viable customer focused establishment is crucial in maintaining Premium Strategic management , Strategic planning Words 4 Pages Open Document.
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