The baby love program

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Model implementation summary last updated: Inclusion in the implementation report does not mean the practices described meet the HHS criteria for evidence of effectiveness. Please see the Effectiveness button on the left for more information about any research on the effectiveness of the model, including any version s of the model with effectiveness research. The North Carolina Baby Love Maternal Outreach Workers MOW program was developed to provide community-based outreach and social support to women and infants who typically do not receive preventative health care services.

The Baby Love Maternity Care Coordination program provided support services and case management to ante- and postpartum women, and the Child Service Coordination program served young children with or at risk for social, emotional, or developmental disabilities.

The program was designed at the state level to serve Medicaid-eligible pregnant women enrolled in the Baby Love Maternity Care Coordination program who were at risk for poor pregnancy and parenting outcomes. The individual MOW programs in each community set their own specific eligibility criteria from within this target population.

The overarching goal of the program was to reduce infant mortality and morbidity. Within these general state guidelines, each local MOW program had the flexibility to determine the specific content of the home visits.